Luxury cruise company Royal Caribbean has this week pledged to slash its greenhouse gas emissions by 35 per cent by 2020 compared to 2005 levels, as part of a five-year partnership with WWF to boost ocean conservation.
The new set of targets, which were unveiled on Monday, also see Royal Caribbean pledge to tackle overfishing by placing new requirements on its supply chains to serve sustainable fish, and donate $5m to WWF for raising awareness about ocean conservation.
The firm said by 2020 it would source 90 per cent of its wild-caught seafood from certified fisheries and source three-quarters of its European and North American farmed seafood from responsible farms. In addition, by June this year Royal Caribbean said it will set specific "traceability goals" in collaboration with WWF, including targets for ensuring all its seafood is MSC or ASC traceable.
Alongside the $5m donation to fund WWF's ocean conservation activities, Royal Caribbean said it will run on-board projects to boost awareness among passengers of ocean conservation issues.
Richard D Fain, chief executive of Royal Caribbean, said the partnership with WWF will help the company meet its "special responsibility" to protect the world's oceans. "This new partnership aligns all of us at Royal Caribbean with WWF's mission to conserve the world's oceans. Together we are setting aggressive goals and together we will start implementing them right away," he said in a statement.
The news follows the release last week of an influential report from the Ellen MacArthur Foundation, which warned that by 2050 there will be more plastic waste in the ocean by weight than there are fish, based on current trends for waste disposal and over-fishing.
Carter Roberts, chief executive of WWF-US, said the world's oceans are facing greater threats to their health and biodiversity than ever. "In the last 30 years, some ocean wildlife populations have declined by nearly 50 per cent. If we are going to reverse the downward trends, we must take serious steps to repair, restore and protect the oceans," he said in a statement.
In November, Royal Caribbean confirmed it has cut its annual carbon emissions by more than 20 per cent over the past decade, by installing on-board solar panels, LED lighting and micro-bubble technology to reduce friction on ships' hulls.
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