Insurance giant to support charity in its work to help vulnerable communities prepare for and respond to extreme weather disasters
British Red Cross and insurance giant Aviva have joined forces in a new partnership to help communities around the world prepare for and respond to disasters and extreme weather events.
The two organisations yesterday launched a three year project to support communities vulnerable to natural disasters and help them be better informed and prepared for crises.
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Under the partnership, Aviva will offer its 29,000 employees around the world the chance to donate funds during large scale emergencies, and will match all employee donations during the partnership.
In addition, as a member of the Red Cross's Disaster Relief Alliance, Aviva aims to share its expertise in risk management to support the Red Cross in its work to minimise the damage done by disasters.
"Aviva and the Red Cross are both committed to helping people prepare for and cope with emergencies," said Kirsty Cooper, general counsel and company secretary for Aviva Group, in a statement. "Together, we will help communities become more resilient, safer and stronger in times of uncertainty and crisis."
A free emergency app released last year by the charity to provide real time alerts and advice in cases of severe weather or other emergencies was also supported by Aviva.
British Red Cross director of fundraising Mark Astarita said combining the expertise and resources of the two bodies will enable them to have a long term impact on the lives of thousands of vulnerable communities. "These vital funds will also us to continue helping people prepare and respond to disaster, adapt to climate change and anticipate the issues they face today, before they become greater problems tomorrow," he said in a statement.
The partnership comes at a time when the insurance industry is becoming increasingly concerned about the risks that climate change-related weather events could have on its future viability. Last month, reinsurance giant Munich Re warned that analysis had shown extreme weather events cost insurers more than $25bn in claims last year.
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