Color Dare: Decorate With ‘The World’s Ugliest Color’ (13 photos)

You may have caught the story making the rounds this summer that “the world’s ugliest color” had been identified and was being used on cigarette packaging in Australia to discourage smoking. To find this hue, the Australian government hired a market research firm to interview the public to see which colors people find the most repellent.

The winner? Pantone 448C, shown here. It’s essentially a dark brown with a dab of olive green. Among the finalists were lime green, white, beige, dark gray and mustard.

Now, I tend to believe that there are no ugly colors. Whether a single hue looks terrific or awful often depends on the context in which it’s viewed. Factors such as the other colors it’s used with, lighting, materials, textures and sheen all play a huge role in influencing our perception of a color.

So as a lover of all the colors, I decided to take up the challenge to see if I could find successful uses of these so-called ugly colors in homes.

from Houzz http://ift.tt/2cilnfg

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