A new breed of sustainability professional is emerging that refuses to work with companies with a poor record on environmental performance, according to the results of a new survey released on Friday by the Institute of Environmental Management & Assessment (IEMA).
The survey questioned more than 1,000 IEMA environment and sustainability professionals around the world.
More than half of "Generation S" - identified by IEMA as environment and sustainability professionals with less than five years' experience - said they would refuse to work for unethical employers. Some 53 per cent said they would not work for an employer with a poor environmental record, while 37 per cent said they would not for an employer that emits high levels of pollution.
Tim Balcom, chief executive of IEMA, said the industry is now facing a "new generation of savvy career movers" that are not afraid to refuse roles that do not align with their ethical values.
"These career movers are typically extremely well qualified and employers who don't have a sound reputation for good environment and sustainability performance are missing out on the pick of the crop, whether they are new graduates or career movers," he said in a statement.
"Instead 'Generation S' are looking for employers that offer opportunities to advance their career in a role that can make a positive difference to the planet, the economy and society," he added.
IEMA said "Generation S" tend to be in their mid-thirties with above-average qualifications - 45 per cent have a Masters degree or doctorate. According to their survey responses they are actively seeking a career that is primarily "ethical" in nature, and want a job that reflects their inner values.
The research follows data released last week by facilities management firm Direct 365, which suggests that more than a quarter of employers want their companies to adopt more eco-friendly policies.
The data, which comes from a survey of more than 750 people, also found that 27 per cent of consumers said that any business they deal with needs to have strong corporate social responsibility policies.
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