Tanya Steele, the interim chief executive of charity Save the Children, will take up the reins as the new chief executive of WWF-UK from the start of next year.
Steele will take over from current WWF-UK chief executive David Nussbaum, who will leave the environmental charity at the end of the month to start a new role as chief executive of peace and human rights organisation The Elders.
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WWF-UK's current executive director of global programmes Glyn Davies will act as interim chief executive at WWF-UK until Steele starts in the New Year.
Sir Andrew Cahn, chair of trustees at WWF-UK, said Steele has the "enthusiasm, energy and commitment" to take the charity on the next stage of its journey.
"Finding ways for people and the planet to live together in harmony is the biggest challenge of all," he added. "I welcome Tanya to the WWF family both in the UK and in our global network."
Steele, who has served as interim chief executive at Save the Children since February, spent more than a decade working in product development, marketing and communications in the technology sector - working for firms including Siemens and BT - before entering the charity sector.
She will be tasked with building on WWF-UK's extensive work with businesses to promote and encourage more sustainable business models.
"It's a great privilege to join WWF-UK as its chief executive and I look forward to working alongside its hugely expert and committed staff and its incredibly loyal supporters," she said in a statement. "WWF has an urgent and truly global mission for a planet where people and nature can thrive in harmony. Now more than ever, with huge pressures on habitats and more species facing extinction, WWF needs to play an integral role in enabling long term change towards sustainable living; and the need for nature - on which we all depend - must be front and centre of our efforts."
In other green NGO news, advertising watchdog the Advertising Standards Authority (ASA) has ruled Friends of the Earth (FoE) misled the public over a campaign leaflet in which the charity claimed fracking can cause cancer.
In a draft report apparently leaked to The Times, the ASA concluded FoE did not substantiate its claims over the health risk posed by fracking. The leaflet also featured an image of Lake Grasmere in the Lake District, despite there being no plans for fracking in the area.
The original complaint was made to the ASA by fracking firm Cuadrilla. In a statement to the BBC FoE insisted the evidence shows fracking poses a risk to people's health and the environment.
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